“Because you are applying to business schools, you really should look through this and make the most professional appearance that you can,” Skarlis told Rachel. His analysis showed that even the most upstanding students can hurt themselves with what they post on social media. So ABC News asked Skarlis to take a look at Rachel’s online activity.

I immediately was trying to go through my Facebook in my head and think of anything that could be questionable on my Facebook.” “It was definitely kind of a scary thought at first. “He basically warned us that the admissions counselors will also look at our Facebooks and any social media that we have to try and get a better picture of what kind of person we really are,” Rachel said. “Most kids don’t even realize what’s appropriate and what’s not because they’re 16, 17 and their idea of what might be appropriate is very different than that of a college admissions person.”Įven Rachel, who takes AP classes and is careful about what she posts on her Facebook page, began to worry after a college tour guide warned her about social media. “Most kids have no idea how important it is that their profile online - Twitter, Facebook, other social media spaces - need to be appropriate for the admissions process,” said Dean Skarlis, president of The College Advisor of New York. One of the toughest challenges facing so many prospective college students is social media. I want to go to school for marketing.”īut as colleges become more competitive, Rachel and a growing number of students are working with admissions coaches to increase their chances of getting into their dream schools. “My top choice is Bentley University,” Rachel said. (ABC News) - Like so many American high school seniors, 17-year-old Rachel Murphy from Clifton Park, N.Y., is beginning to apply to college.

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